Andrea Facini

Introducing BeKnown: The First Global Professional Networking App for Facebook


Hello, SImple. Goodbye Duplicates. Introducing BeKnown.

At the end of June here at Monster we launched something I have been working on for quite sometime and I’m really excited about: BeKnown.

BeKnown is a new kind of professional network and — as I have said it before  — it makes a lot of sense. Finally, users will be able to easily manage their professional connections within the most advance platform to do so: Facebook.

Reviews for BeKnown are still coming in, however people are already raving about it. Read the press release or check out any of the links below.

  • “Very, very interesting”, The Financial Times
  • “I recommend checking out BeKnown… the setup process is a cinch and its user interface is intuitive and easy to maneuver”,
  • “Monster is back!”, Social Net Economy regarding the launch of BeKnown
  • “…While this is a story of technical features and functionality, it’s also a branding triumph.” HRExaminer on the positive impact of the BeKnown launch on the Monster brand
  • “Very robust, easy-to-navigate career networking tool that bridges LinkedIn and Facebook”, The International Business Times
  • Monster goes Professionally Social with BeKnown,
  • Monster launches LinkedIn rival on Facebook,
  • Monster Challenges LinkedIn; Builds New Job Network within Facebook, PC Magazine
  • Friend Or Associate? Monster Gets You Ruthless On Facebook With BeKnown App,

Dozens of additional sites reported the launch of the new network.

Even more remarkable is how right after the launch of BeKnown, some of the leading financial media websites such as MarketWatch,, and have cited MWW as among the biggest movers of the day, and have nodded toward BeKnown as the catalyst for this sharp uptick in share price and renewed bullish sentiment on the stock and the company.

Author: Andrea

Andrea Facini is the Chief Product Officer at Active Network, LLC. In this position, Andrea is in charge of Product management, Business Analysis, Front End Engineering and QA, SEO, UX, Product Design, Content, UX Research & Analytics, and Media Services teams. Prior to Active Network, Andrea was the VP, Global User Experience & Content at Monster Worldwide, Inc. where he was charged with making Monster's family of sites best-in-class products for job seekers, recruiting customers and consumer advertisers. Since 1996, Andrea has worked for the largest digital media organizations including Italian publisher La Repubblica, CNN and most recently Scripps Networks Interactive.

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